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StrataPoint Advisory · Executive Dossier

James Maingi Mutinda

Director – Communication, Brand & Stakeholder Engagement

DOSSIERDirector – Communication, Brand & Stakeholder Engagement

James Maingi Mutinda

Public Finance Communication | Strategic Communication | Policy Storytelling | Reform Documentation

Strategic communication and public-finance communication specialist with more than five years of experience in reform documentation, policy storytelling, and stakeholder-facing knowledge products. Work includes documentary and digital storytelling assignments for CABRI across Kenya, Rwanda, Liberia, and regional Anglophone and Francophone contexts, and strategic communication support within Kenya's Public Financial Management Reforms Secretariat.

5+
Years Experience
5+
PFM Documentaries
20+
Policy & Reform Reports
100%
Strategic Campaigns
jmaingi116@gmail.com+254 790 631 623
James Mutinda
StrataPoint Advisory
James Maingi Mutinda
Nairobi, Kenya
02 · ADVISORY PHILOSOPHY

Operating philosophy & value proposition

James bridges public finance analysis and strategic communication by translating complex budget, expenditure, and reform data into clear, compelling policy documents, executive briefs, documentaries, and stakeholder-facing knowledge products that drive institutional trust and reform impact.

Personal Advisory Maxim

Effective communication connects technical analysis with public understanding. In public financial management, clear storytelling, data visualization, and transparent stakeholder engagement turn complex fiscal reforms into actionable governance outcomes.

Core Institutional Competencies

Public Finance Communication
Fiscal Policy Storytelling
Technical Report Review
Documentary Production
Executive Writing & Editing
Data Visualization & Dashboards
Digital PFM Storytelling
Stakeholder Coordination
Reform Visibility
Knowledge Translation
03 · CAPABILITIES

Directorate capabilities & expertise

01

Public Finance & Fiscal Reform Communication

  • Budget, expenditure & public finance communication frameworks
  • Technical review & editorial quality assurance of fiscal and policy reports
  • PFM reform strategy messaging & alignment (National Treasury & County level)
  • Analytical summaries, dashboards & data visualization infographics
02

Digital Storytelling & Documentary Production

  • Documentary production, video scripting & visual storytelling for PFM reforms
  • CABRI regional digital PFM documentation (Anglophone & Francophone Africa)
  • Multi-country digital reform stories (Kenya, Rwanda, Liberia)
  • Short-form digital media, photography & event storytelling
03

Strategic Communication & Stakeholder Engagement

  • Executive writing, analytical synthesis & executive briefing notes
  • Policy communication, knowledge translation & reform visibility
  • Peer learning facilitation & multi-stakeholder workshop documentation
  • Reputation management & institutional public relations
05 · TRACK RECORD

Representative institutional engagements

Active & Ongoing Advisory Engagements

Current Mandates
Active / March–April 2026

CABRI Digital PFM Regional Documentary Production

CABRI (Collaborative Africa Budget Reform Initiative)

Producing regional documentaries capturing Anglophone and Francophone PFM digital transformation stories in Rwanda.

Active Ongoing

National Treasury PFM Reforms Strategy 2023-2028 Communication Alignment

PFM Reforms Secretariat, The National Treasury

Editorial quality assurance, executive dashboards, and reform visibility for national digital financial systems.

Active / 2025–2026

Multi-Agency Reform Dissemination & Strategic Positioning

Public Sector & Institutional Partners

Developing accessible knowledge translation products and policy storytelling for technical reform initiatives.

CABRI (Collaborative Africa Budget Reform Initiative) – RegionalMarch - April 2026

Digital Storytelling & Regional PFM Documentaries

Role: Digital Storytelling & Documentary Production Consultant

Produced regional documentaries covering Anglophone and Francophone perspectives on digital public finance management systems, documenting CABRI stakeholder engagement in Rwanda through multimedia capture.

Key Responsibilities

  • Produced two regional documentaries highlighting digital PFM system impacts across Africa
  • Captured photography, videography, interview footage and digital reels at CABRI regional convening
  • Translated technical digital PFM conversations into accessible narratives for policy actors
Outcome:

Enhanced regional peer-learning and visibility for digital public financial management reforms.

CABRI – Multi-Country PFM DocumentationNovember 2025

Digital Public Finance Storytelling (Kenya, Rwanda & Liberia)

Role: Digital Public Finance Storytelling Consultant

Developed digital stories documenting country-level PFM reform experiences and implementation lessons across Kenya, Rwanda, and Liberia.

Key Responsibilities

  • Crafted interview narratives connecting digital PFM to transparency, efficiency, and accountability
  • Packaged technical reform experiences into audience-sensitive digital knowledge products
  • Highlighted country-level lessons in fiscal management and service delivery
Outcome:

Strengthened cross-border knowledge exchange and donor engagement on PFM digital systems.

Public Financial Management Reforms Secretariat, The National TreasuryJune 2024 - Present

PFM Reform Communication & Technical Report Quality Assurance

Role: Communication Specialist I

Delivering strategic communication, technical review, and editorial quality assurance for national fiscal, policy, and reform documentation.

Key Responsibilities

  • Developed reform documentaries for key financial systems including e-GP, IFMIS, and iCMS
  • Supported communication alignment for the PFM Reforms Strategy 2023–2028
  • Produced analytical dashboards, infographics, and national/county-level reform reports
Outcome:

Significantly improved clarity, coherence, and public credibility of national Treasury PFM reforms.

Public Financial Management Reforms SecretariatOctober 2021 - June 2024

National & County PFM Report Simplification & Documentation

Role: Programme Communication Assistant

Reviewed, edited, and simplified complex budget and reform reports for policy makers, institutional partners, and public dissemination.

Key Responsibilities

  • Authored policy briefs, reform case studies, and infographics for public finance reforms
  • Documented county-level PFM reform implementations and stakeholder consultations
  • Maintained consistent messaging across all departmental publications and knowledge products
Outcome:

Expanded public and institutional accessibility to national budget and expenditure reports.

06 · PUBLICATIONS

Scholarly research & policy frameworks

Documentary Series

CABRI Regional Digital PFM System Documentaries

Collaborative Africa Budget Reform Initiative

Regional Anglophone and Francophone documentary series examining the impact of digital systems on public finance management across Africa.

View Official Document
Reform Documentary

National PFM Reform Documentaries: e-GP, IFMIS & iCMS

PFM Reforms Secretariat, The National Treasury Kenya

Audio-visual documentation translating complex digital procurement, financial management, and customs systems into public-facing reform stories.

View Official Document
Policy Framework

PFM Reforms Strategy 2023-2028 Communication Alignment

The National Treasury & Economic Planning

Strategic communication framework connecting technical PFM reform priorities, evidence, and public messaging.

View Official Document
07 · CREDENTIALS

Academic qualifications & certification

  • Master of Arts in Strategic Communication – Aga Khan University (Ongoing)
  • CIPR Professional PR Diploma – University of Nairobi
  • Bachelor of Science in Finance – The Co-operative University of Kenya
  • Certified Investment and Financial Analyst (CIFA - Part I) – KASNEB
  • Member, Public Relations Society of Kenya (MPRSK)